Lesson 1: Introduction to Digital Marketing
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What is Digital Marketing? - Definition, Importance in the Digital Era, Benefits of Digital Marketing
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Traditional Marketing vs Digital Marketing - Key Differences, How Digital Marketing Outpaces Traditional Approaches
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Key Components of Digital Marketing - SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing
Lesson 2: Digital Marketing Ecosystem
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Overview of Digital Channels - Paid, Earned, and Owned Media, Integration of Channels for Maximum Impact
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Role of Technology - Martech Tools and Platforms, CRM and Automation Tools
Lesson 3: Customer Journey and Buyer Personas
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Understanding the Customer Journey - Awareness, Consideration, Decision, Aligning Marketing Strategies to Each Stage
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Buyer Personas - Definition and Importance, Building Personas Based on Data
Lesson 4: Digital Marketing Trends
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Emerging Trends in Digital Marketing - Voice Search, AI and Machine Learning in Marketing, Programmatic Advertising
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Trends Shaping Consumer Behavior - Micro-Moments, Video Consumption
Lesson 5: Mobile Marketing
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Importance of Mobile Marketing - Mobile-First World, Responsive Design
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Mobile Marketing Strategies - SMS Marketing, Push Notifications, In-App Advertising
Lesson 1: Search Engine Optimization (SEO)
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What is SEO? - On-page, Off-page, and Technical SEO
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Keyword Research - Tools: Google Keyword Planner, SEMrush, Long-Tail vs Short-Tail Keywords
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Content Optimization - Metadata, Headlines, and Content Quality, Mobile-Friendly Websites
Lesson 2: Search Engine Marketing (SEM)
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Introduction to SEM - Difference Between SEO and SEM, Importance of Paid Advertising
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Google Ads - Campaign Structure, Ad Formats: Search, Display, Shopping
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Bidding Strategies - Cost Per Click (CPC), Cost Per Impression (CPM)
Lesson 3: Content Marketing
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Role of Content in Digital Marketing - Blogs, Videos, Infographics, Content for Engagement and Education
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Content Creation Process - Planning, Writing, and Editing, Publishing and Promotion
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Metrics for Success - Page Views, Bounce Rate, Conversion Rate
Lesson 4: Video Marketing
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Importance of Video Content - Engagement Statistics, Types of Videos: Explainer, Testimonial, Tutorials
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Platforms for Video Marketing - YouTube, Instagram, TikTok
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Video Optimization - Thumbnails, Titles, Tags
Lesson 5: Social Media Marketing (SMM)
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Social Media Platforms and Strategies - Identifying the Right Platforms for Target Audiences, Organic vs Paid Social Media Marketing
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Social Media Advertising - Campaign Objectives: Awareness, Engagement, Conversion, Ad Types: Carousel, Stories, Video Ads
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Analytics and Engagement - Measuring ROI, Engagement Metrics and Optimization
Lesson 6: Email Marketing Automation
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Importance of Email Marketing - Newsletters, Drip Campaigns, List Segmentation
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Email Automation Tools - Mailchimp, HubSpot, SendGrid
Lesson 1: Retargeting and Remarketing
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Understanding Retargeting - How Retargeting Works, Behavioral Data and Retargeting Audiences
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Tools and Techniques - Google Ads Remarketing, Facebook Pixel for Retargeting
Lesson 2: Analytics and Data-Driven Marketing
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Importance of Data in Digital Marketing - Data-Driven Decision Making, Insights vs Metrics
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Key Analytics Tools - Google Analytics, Social Media Insights Tools (Facebook, LinkedIn, Instagram)
Lesson 3: Conversion Rate Optimization (CRO)
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Basics of CRO - Importance of Optimizing for Conversions, Identifying Conversion Bottlenecks
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CRO Techniques - Landing Page Optimization, A/B Testing and Multivariate Testing
Lesson 4: Marketing Ethics and Privacy
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Ethical Marketing Practices - Transparency and Honesty in Campaigns, Avoiding Deceptive Techniques
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Data Privacy and Compliance - Understanding GDPR, CCPA, and Other Regulations, Building Consumer Trust with Data Security
- CategoryDigital Marketing
- LevelIntermediate
- Duration3 Months
- Available SeatsUnlimited
Course Key Highlights
Real-Time Experts
Learn from industry experts with real-time experience.
Placement Support
Get assistance in securing your dream job with our dedicated placement support.
Live Project
Work on live projects to gain hands-on experience.
Certified Professional
Become a certified professional with industry-recognized certification.
Affordable Fees
Get the best quality education at affordable fees.
Flexibility To Assist
Flexible learning options to assist you in every way possible.
No Cost EMI
Pay your course fees in easy installments with no cost EMI.
Free Soft Skills
Develop essential soft skills along with technical knowledge.
Popular Questions to Ask Before Choosing a Course
SOTT courses include comprehensive video lessons, hands-on projects, downloadable resources, and live mentorship sessions. Our curriculum is designed to provide you with all the tools you need to succeed in your chosen field.
No, SOTT courses are designed to be flexible. You can start learning whenever it suits you best, and you have lifetime access to the course materials to learn at your own pace.
To take a SOTT course, simply enroll in the course of your choice, and you will have access to all the lessons, resources, and mentorship opportunities available. You can learn from any device, at any time.
Yes, upon completing a SOTT course, you will receive a certificate of completion, which you can share with your network and use to showcase your newly acquired skills to potential employers.
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